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Opening Saturday 21 November 2026 at 14:00 · personal training studio · Haarlem · Klik hier voor een gratis proeftraining
About us

Tom & Victor

Two coaches, one studio, and a shared belief: good movement begins with technique and attention.

Our story

Why we started strength studio 24

We too often saw the same fitness culture: loud, aggressive, and focused on instant results. Meanwhile, the people we guided mainly needed calm, explanation, and genuine care.

That is why we founded our own studio in Haarlem: small-scale, science-based, and personal. A place where technique and knowledge come first, and where everyone feels at ease.

The coaches

Who guides you

Two certified trainers, each with their own specialty, sharing a love for technique and thorough coaching.

CIOS Level 4 · Physical Education Academy

Tom Rovers

Co-founder of Strength Studio 24 and involved in sports and movement from a young age. My background includes a bachelor degree in physical education, CIOS Level 4, and a 2nd dan in judo. I believe it is essential that you understand what you are doing, learn to move well, and train in a way that matches your own level and goal.

Movement analysisStrength trainingCoaching
CIOS Level 4 · Sports Massage · Mylogenics

Victor Meekel

Co-founder of Strength Studio 24 and active in sports for years. My background includes CIOS Level 4, sports massage, and Mylogenics. My athletic background consists mainly of martial arts and five years of powerlifting. I find it paramount that everyone feels safe, supported, and completely at home.

Strength trainingRecovery trainingTechniquePowerlifting
More than training

A welcoming atmosphere and a safe space

We place great value on an environment where everyone feels comfortable, regardless of level, experience, or background. No egos, just genuine care.

And it does not stop at workouts: a few times a year we organize community club days with fun and educational workshops and clinics, to learn together and connect.

Our mission

We make people stronger and more confident through technique and knowledge, in a grounded way where everyone feels genuinely taken seriously.

— Tom & Victor
What we stand for

This is in everything we do

Grounded

No hypes or hollow slogans, just honest and evidence-based coaching.

Expert

We explain why you do something, so you understand the movement yourself.

Dedicated

Small groups and genuine focus. We know your name and your goal.

Free trial session

Come meet us

Leave your details and we will contact you within two business days.